Creator-founded with a vision to elevate talent
The name “LUK” means land - a symbol of foundation and stability.
At LUK MGMT, we aim to be that foundation for our creators, offering stability, clarity, and support as they grow into their own definition of success.
We don’t just chase trends or short-term wins. We align creators and brands through partnerships that support mutual goals and shared creative vision.
Meet Our Founder
Founded by Emily Luk, a lifestyle creator turned talent manager, LUK MGMT was created to offer what she didn’t always see in the industry: genuine support, strategic creative guidance, and a team that prioritizes aligned partnerships.
Emily brings over a decade of experience in the entertainment industry, having started her career in film and television in 2014 before moving into the social media industry in 2020. She brings years of experience creating branded content for leading global brands and strategically building her own personal brand online, giving her a unique perspective on both sides of the creator-brand relationship. This dual perspective informs her refined approach to branding, representation, and creator advocacy.
Prior to founding LUK MGMT, she spent several years in talent management, where she managed a roster of creators ranging from micro-influencers to mega-influencers, further deepening her understanding of the creator landscape and cultivating successful relationships with brand partners. Emily’s mission is to bridge creators and brands in ways that fuel career growth and deliver strategic marketing impact.
“I built LUK MGMT to be the kind of support system I wish I had while navigating an industry that often felt unstructured - one that’s honest, strategic, and always in your corner.”
